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EU Commission approves acquisition of Pelican Rouge by Selecta

29.08 '17
EVA Members given approval to combine their operating businesses.

The European Commission has cleared under the EU Merger Regulation the proposed acquisition of vending services provider Pelican Rouge by Selecta. Details of the Commission decision for the EVA Members, including conditions, can be found here.

As previously announced, Selecta Group and Pelican Rouge have signed an agreement to combine their operating businesses. Through the acquisition of Pelican Rouge, Selecta will create a leading vending operator and coffee services provider for the workplace, on-the-go as well as hotels, restaurants and cafes (“HoReCa”) across Europe, with presence in 15 countries.

David Flochel, CEO of Selecta, said when the agreement was announced: “We are delighted to announce the combination of the Pelican Rouge Group and the Selecta Group. This marks the start of an exciting new chapter for our business and significant joint opportunities as a leading European operator. This partnership will provide a unique platform to better serve our customers, in line with our strategic focus on geographical reach, operational excellence, growth and innovation.”

In a joint statement by Dr. Nedim Cen, and Patrick Raming respectively Chairman and delegated Supervisory director of Pelican Rouge: “In July 2016, we announced a strategic review of the business. In conjunction with our advisors we considered a number of different options and we are pleased to announce a transaction today which offers the best deal for all our stakeholders, including employees, clients and suppliers. As a combined group, we believe the company will be strongly placed to cement its position as a leading operator in the sector in Europe.”

Selecta is a leader in the European vending and coffee services market with operations in 15 countries across Europe. The company operates more than 132,000 vending machines and serves more than 6 million consumers daily. Pelican Rouge, active in eight countries across Europe with more than 150,000 customers around the world, enjoys a leading position across its core vending markets and coffee services markets.

Now that the transaction has obtained approval from the EU Commission, it is expected to be completed shortly.


2017 European Vending Association