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Conference + AGM 2014

The European Vending Association will hold its Annual General Assembly on 11th December. The day will start with a Conference themed: “Maximising your success for the next 20 years”.

The conference will include key speakers addressing important topics relevant to the industry, such as ‘Fiscal trends,’ ‘adapting to changing consumption habits,’ and the ‘potential of branding to attract new customers.’ Speeches will be followed by an interactive discussion allowing attendees an opportunity to share their views on these themes.

2014 marks the 20 years anniversary of the foundation of the European Vending Association. The Event therefore will have a celebratory feel, with key figures over the last two decades adding a few words on how the EVA has evolved, and explaining their own impact on its development.

Click here for the full programme.
Click here for the agenda.

We are looking forward to seeing you at what promises to be an exciting and interesting event!


The registration website is closed for the EVA conference & AGM 2014.


The speakers of the Conference: "Maximising your success for the next 20 years":

  • How to adapt your business to changing consumption habits?

"Coffee and coffee consumption has changed during recent times. What are the milestones and current challenges in coffee? Which factors will influence future coffee business and what effect will this have on the entire coffee industry?".

     Dr. S. Schwarz, Coffee Consulate
     To access to Mr. Schwarz full CV, please click here

  • Interpreting fiscal policy trends in the EU

“The European vending industry and especially smaller companies suffer from fiscal policy and tax administrations. What are the recent trends in Europe’s fiscal policy and how SMEs can influence it to avoid additional burdens and to make life easier for those companies? Tax policy is still decided by unanimity at European level, which slows down any decision making processes significantly. However, there are recent developments, which have impact on vending companies too. Strategies to ensure that companies interests are heart have to be built on best practices and have to be designed together with national organisations to make a difference.”

     G. Huemer, Director Economic & Fiscal Policy, UEAPME (Trade Association for SMEs)
     To access to Mr. Huemer full CV, please click here
     Including a question & answer session

  • Our industry in 20 years

"How do we imagine the future in a world of constant evolution? How will innovations taking place today change our life in 2034? How will the vending machine industry look like in 20 years?

Let's discover the potential future of vending machines - Get inspired!"

     F. Semlali, Business Coach, Quantum Resources
     To access to Mr. Semladi full CV, please click here


  • Understanding the potential of intelligent branding to attract new customers

"In order to attract new customers you have to know what they want. In addition you need to understand what they expect from your brand. The challenge is how can you surprise them in how you deliver that request in an on-going basis. Starbucks consumers are looking for more than just a product; they want an experience. I am happy to share the approach Starbucks Coffee Company is taking to engage with our consumers in the premium self-serve environment."

     Michael Haley, Director of Premium self-serve EMEA ,Starbucks Coffee Company     
To access to Mr. Haley full CV, please click here   
     Including a question & answer session



Conference and Annual General Assembly Meeting

Hotel Le Plaza

Boulevard Adolphe Max 118-126

1000 Brussels, Belgium


Cocktail and Dinner (11th December, Evening)

The Belgian Comics Museum

Rue des Sables 20

1000 Brussels, Belgium


For sponsoring opportunities, please contact Julie Barth,

Titanium sponsor:

Platinum sponsors:



2014 European Vending Association